Who is Amy crowes?

Published poet, author and journalist from Manchester, UK, Morrigan Whittler wanted to be a writer from a young age and majored in Creative Writing & Politics at Liverpool Hope University, and has spent her adult life working as a professional writer. She is a staunch feminist, LGBTQIA+ rights activist, and music lover. Her favourite music artists are Barns Courtney and King Mala.

My journey to becoming the creative writing educator I am today began during my own studies at university, when I noticed issues with a lot of the available resource for creative writers and novelists. However, I was still learning myself, and did not have the tools to actually do it. So, when I left university, I began my journey to understand writing better.

I already had a few big concerns. I am a fantasy writer, and I kept being told that 'good writing' was literary fiction or classics. All the advice I knew, even coming out of higher education, was advice like 'show don't tell', which, as a university tutor, I taught. 

The problem with that piece of advice is that it is just a tagline. And really, that is the problem I saw in writing culture. It was more about selling the idea of being a good writer, rather than actually teaching understanding. 

From the start, I always felt there was a better way. I knew there had to be, but what a lot of creative writing content creators, gurus and coaches won't tell you is that the academics of this art form are young. Writing novels was certainly not considered a high-class art form that warranted schools and academies, and so whilst there are many different ideas, they are disparate, often conflicting, and not necessarily designed for learning writers. So, I had to develop my own framework to both learn to be a great writer, and teach it.

This framework works by first understanding the reader's experience, from broad mindsets to each individual moment. It then find the things that can shape that experience and, with precision, conducts the reader experience like a symphony, which is why I lovingly call it, 'The musical theory of writing'.

Just as important is a change in style. A lot of courses and coaches will take a critique-centric style, playing whack-a-mole with your story's problems. This leads a lot of fledgling creatives to feel like they cannot be great writers. However, the approach I knew I wanted to take from the beginning is more about helping you understand what impacts your writing has and can have, so that you are empowered to have real agency of your own writing.

I know I am at odd with the writing establishment. If you want another lame duck course, over-expensive writing critique, or a ££££ gathering that is no more than a critique circle and the same tardy pieces of advice, I am not the coach for you. But, if you want someone who is innovating, always working to find new methods of teaching, has a great track record, and understand the attention and care needed when tending to something so precious as your art?

I am absolutely the coach for you.

At Crowes Coaching, transparency matters. So, click the link below to see a portfolio of Amy’s work.

Every client deserves to know who they’re learning from and the work they do.